Sans Normal Oskuf 2 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Binate' by Monotype, 'PF Encore Sans Pro' by Parachute, 'Akwe Pro' by ROHH, 'A Grotesk' by Roman Cernohous Typotime, and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, contemporary, robust, approachable, impact, clarity, approachability, modernity, rounded, soft terminals, geometric, open counters, high legibility.
This typeface is a heavy, rounded sans with smooth curves and soft, subtly tapered terminals that keep the strokes from feeling purely mechanical. Proportions are generously set with broad letterforms, open bowls, and clear apertures, giving the alphabet an even, steady rhythm. Curved characters like C, G, O, and S lean toward geometric construction, while diagonals (A, K, V, W, Y) are sturdy and bluntly finished. The lowercase is compact and functional, with single-storey a and g, short ascenders/descenders, and a straightforward, utilitarian punctuation-like detailing in the i/j dots.
It performs best in display contexts such as headlines, posters, and brand marks where its width and weight can deliver impact without sacrificing readability. The open counters and clean geometry also make it suitable for short UI labels, packaging, and wayfinding-style signage at larger sizes.
The overall tone is friendly and contemporary, with a sturdy, confident presence that reads as welcoming rather than aggressive. Its rounded shaping and ample interiors create an approachable, easygoing feel suited to upbeat brand voices and clear messaging.
The design appears aimed at delivering modern, high-impact sans-serif typography with softened edges for a warmer voice. Its blend of geometric roundness and sturdy construction suggests an intention to stay highly legible while projecting a bold, friendly personality.
Uppercase forms feel particularly strong and stable, while the lowercase maintains clarity through open counters and uncomplicated shapes. Numerals are bold and simple, matching the letterforms in weight and curvature for consistent texture in mixed alphanumeric settings.