Script Esduy 7 is a bold, narrow, medium contrast, italic, short x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, playful, expressive, handmade, handwritten feel, expressive display, casual branding, brush lettering, brushy, rounded, bouncy, informal, high-ink.
A lively, brush-pen script with thick, rounded strokes and tapered terminals that suggest pressure and speed. Letterforms lean forward with a buoyant baseline rhythm and slightly irregular widths, giving the texture of quick handwriting while staying visually consistent. Counters are compact and joins are soft, with occasional looped forms in the lowercase that add flow without becoming overly ornate.
Best suited to short-to-medium display text where its brush texture and lively slant can carry personality—logos, packaging callouts, posters, invitations, and social graphics. It can also work for emphatic subheads or pull quotes, but the dense, inky forms are most effective when given generous size and spacing.
The tone is warm and approachable, reading as personal and upbeat rather than formal. Its energetic stroke shapes and bouncy movement give it a conversational, handmade feel that suits lighthearted messaging and friendly branding.
The design appears intended to mimic quick brush lettering with a confident, high-contrast stroke and a cohesive handwritten rhythm. It prioritizes expressiveness and impact, offering a personable script voice that stands out in display settings.
Uppercase characters are simplified and punchy, working more like bold initials than traditional calligraphic capitals. Numerals are rounded and informal, matching the brushy texture and maintaining the same forward momentum as the letters.