Sans Normal Dogay 4 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui text, wayfinding, branding, presentations, editorial, clean, modern, neutral, friendly, technical, versatility, readability, neutral branding, system typography, clarity, geometric, rounded, minimal, open counters, monoline.
A clean sans with monoline strokes, rounded curves, and a predominantly geometric construction. Uppercase forms are broad and steady, with circular bowls and open apertures that keep interiors clear. Terminals are mostly straight and uncluttered, and joins stay crisp without decorative modulation, giving the set an even, predictable rhythm in both display and text. Numerals follow the same simple geometry, with smooth curves and consistent stroke endings that align well with the letters.
Well suited to UI and product text, signage and wayfinding, and general-purpose branding where a clean, contemporary sans is needed. Its simple geometry and open interiors also make it a solid choice for presentations, dashboards, and editorial layouts that prioritize clarity at a range of sizes.
The overall tone is modern and neutral, leaning friendly through its roundness and open shapes rather than sharp aggression. It reads as calm, straightforward, and practical, with a contemporary feel suited to interfaces and brand systems that want clarity without character-heavy styling.
The design appears intended as a versatile, contemporary workhorse: a restrained, geometric-leaning sans optimized for clear shapes, consistent rhythm, and dependable readability across common typographic contexts.
In running text, the spacing and open counters help maintain legibility, while the broad letterforms give words a stable, horizontal presence. The design favors simple, recognizable silhouettes and avoids idiosyncratic details, keeping emphasis on clarity and consistency.