Sans Superellipse Sasa 1 is a very bold, very narrow, medium contrast, italic, normal x-height font visually similar to 'Loft' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, athletic, urgent, industrial, retro, impact, motion, space saving, modernize, condensed, slanted, compact, rounded, squared-off.
A condensed, forward-slanted sans with compact proportions and tightly controlled counters. Curves resolve into rounded-rectangle shapes, giving bowls and joints a soft-squared, superelliptical feel rather than true circles. Strokes are thick and steady with subtle modulation, and terminals are cleanly cut, producing crisp corners where the geometry changes direction. The overall rhythm is vertical and efficient, with narrow letters, short apertures in places, and a strong, continuous dark texture in both uppercase and lowercase.
Well-suited to headlines, posters, and display lines where space is tight but impact is required. It fits sports and motorsport-adjacent branding, promotional graphics, packaging, and wayfinding/signage applications that benefit from a condensed footprint and strong presence. Use larger sizes or generous tracking when maximum clarity is needed in dense copy.
The design reads fast and assertive, with a sporty, high-tempo tone. Its compressed, slanted stance suggests motion and urgency, while the softened squareness keeps it feeling contemporary and engineered rather than purely aggressive. The result balances retro headline energy with a modern, technical polish.
Likely designed to deliver high-impact display typography with a compact width and a sense of forward motion. The softened superelliptical construction appears intended to modernize the sporty, condensed-italic archetype, keeping forms sturdy and readable while maintaining a bold, dynamic voice.
Uppercase forms are tall and compact, and the numerals follow the same condensed, sturdy construction for a cohesive typographic color. The sample text shows strong line-to-line continuity and a uniform footprint, indicating it’s optimized for impactful setting where density and momentum are desirable.