Sans Superellipse Kemo 2 is a very bold, very narrow, low contrast, italic, normal x-height font visually similar to 'Grand' by North Type, 'Initiate' by Stiggy & Sands, 'House Sans' by TypeUnion, and 'Kenyan Coffee' by Typodermic (names referenced only for comparison).
Keywords: sports branding, headlines, posters, apparel, packaging, sporty, urgent, loud, modern, industrial, space saving, high impact, motion, brand voice, headline focus, condensed, slanted, blocky, rounded corners, oblique stress.
A tightly condensed, slanted sans with heavy, uniform strokes and rounded-rectangle (superellipse) construction throughout. Curves resolve into broad, softened corners rather than true circles, giving bowls and counters a squared-off, engineered feel. Terminals are clean and mostly flat, with minimal modulation; joins are compact and dense, producing a strong vertical rhythm. The overall set reads as display-oriented, with assertive proportions and consistent, streamlined geometry across letters and figures.
Best used at large sizes for headlines, sports and esports identities, posters, event graphics, and apparel marks where a compressed, high-impact voice is needed. It can also work for bold packaging callouts or UI/wayfinding accents, but its dense, slanted forms may feel heavy for extended paragraph text.
The tone is fast, forceful, and contemporary—suggesting speed, impact, and competitiveness. Its compressed stance and forward slant add urgency and motion, while the softened corners keep the aggression controlled and modern rather than harsh. The result feels suited to energetic branding where clarity and punch matter more than subtlety.
The design appears intended to deliver maximum visual impact in limited horizontal space, combining a forward-leaning stance with rounded-rectangle anatomy to project speed and strength while staying clean and contemporary.
Round letters and figures show notably squared counters, helping maintain a consistent texture in dense settings. Numerals and capitals carry the same compact, athletic posture, and the spacing appears tuned for headline use where tight rhythm is part of the aesthetic.