Script Poju 7 is a bold, narrow, medium contrast, italic, short x-height font.
Keywords: branding, posters, packaging, headlines, social media, friendly, playful, retro, handmade, warm, hand-lettered look, expressive display, casual warmth, vintage flair, brushy, rounded, bouncy, informal, high-ink.
A lively brush-script with rounded terminals, swollen strokes, and noticeable slant. Letterforms show a bouncy baseline and variable stroke width typical of pressure-driven lettering, with occasional entry/exit strokes that suggest connection without enforcing full continuous joining in every pair. Counters are compact and curves are full, giving the alphabet a dense, inked-in silhouette; capitals are broad and gestural with soft loops and occasional flourished strokes. Overall spacing is slightly irregular in a deliberate, handmade way, contributing to an organic rhythm in words and lines.
Best suited to short-to-medium display settings where a friendly, hand-lettered voice is desirable—logos, café/restaurant branding, packaging callouts, posters, and social graphics. It can also work for pull quotes or section headers when you want warmth and personality over neutrality.
The font feels upbeat and personable, with a casual vintage sign-painting energy. Its thick, cushioned strokes read as confident and inviting rather than formal, making the tone feel approachable and a bit cheeky.
The design appears intended to emulate quick, confident brush lettering with a signwriter-like bounce, prioritizing character and impact. It emphasizes bold, rounded forms and expressive capitals to deliver an energetic, handcrafted look in display typography.
In text, the heavy stroke mass creates strong color and clear emphasis, while the animated shapes and varying widths add texture. The uppercase set stands out as expressive display forms, and the numerals follow the same rounded, brushy logic for cohesive headline use.