Sans Normal Osgoy 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Flinders' by Eko Bimantara and 'Byker' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, confident, friendly, playful, modern, impact, approachability, display strength, modern branding, rounded, blocky, soft corners, compact counters, heavy terminals.
This typeface is a heavy, rounded sans with broad proportions and generous, sturdy strokes. Curves are built from smooth, near-circular bowls, while joins and terminals stay blunt and substantial, giving letters a solid, block-like footprint. Counters tend to be compact (notably in B, e, and g), and curves often pinch slightly where strokes meet, producing a tight, cohesive rhythm at large sizes. The lowercase shows a single-storey a and g, with short, sturdy ascenders and a clear, straightforward construction throughout; figures are equally chunky and highly prominent.
Best suited to headlines, posters, signage, and brand marks where maximum impact and immediate legibility are needed. It can also work for packaging and social graphics, particularly when set with extra spacing or at larger sizes to preserve counter clarity.
The overall tone is assertive and upbeat—big, friendly shapes with a punchy, attention-grabbing presence. Its rounded geometry keeps it approachable rather than severe, making it feel contemporary and slightly playful while still reading as strong and dependable.
The design appears intended to deliver a compact, high-impact sans with rounded construction—optimized for strong display presence and a friendly, contemporary voice rather than delicate detail or long-form text comfort.
At text sizes the dense interior spaces and heavy joins can cause counters to close up, so it performs best with comfortable tracking and ample line spacing. The wide stance and weight create strong word shapes and headline impact, especially in short phrases and branding-style copy.