Sans Normal Asmay 7 is a regular weight, normal width, low contrast, upright, short x-height font.
Keywords: ui text, branding, headlines, signage, editorial, clean, modern, friendly, straightforward, neutral, clarity, versatility, modernity, neutrality, simplicity, geometric, rounded, open apertures, crisp, monoline.
This typeface is a clean, monoline sans with a geometric, rounded construction and smooth curves throughout. Terminals are mostly straight and neatly cut, with minimal modulation and a consistent stroke presence. Counters are generally open and circular/oval, giving letters like C, O, and Q a simple, even rhythm; the Q uses a short, angled tail that stays unobtrusive. The lowercase is compact with relatively small bodies and simple forms (single-storey a and g), while ascenders and descenders are kept tidy, supporting an orderly line texture. Overall spacing reads even and controlled, producing a calm, uncluttered color in text.
It works well for interface typography, product branding, and general-purpose headlines where a clean, modern sans is needed. The stable spacing and simple letterforms also suit signage and editorial layouts that benefit from a neutral, contemporary voice.
The tone is contemporary and approachable, with a no-nonsense clarity that feels suitable for everyday reading. Its rounded geometry adds a subtle friendliness without becoming playful, keeping the overall voice neutral and professional.
The design appears intended as a versatile, modern sans that prioritizes clear shapes and a calm reading texture, using geometric rounds and restrained details to stay broadly usable across display and text settings.
The numeral set follows the same geometric logic, with rounded bowls and straightforward, legible silhouettes. In the sample text, the font maintains a consistent texture across mixed case, and the clean punctuation and simple joins help it stay crisp at display sizes.