Sans Normal Asrah 12 is a regular weight, normal width, monoline, upright, short x-height font.
Keywords: ui text, signage, editorial, presentations, branding, clean, modern, friendly, neutral, technical, clarity, versatility, modernity, neutrality, readability, geometric, rounded, open counters, high contrast clarity, crisp terminals.
This typeface is a clean sans with a largely geometric construction, mixing near-circular bowls with straight, even strokes and crisp, mostly unmodulated terminals. Curves are smooth and generous, producing open counters in letters like C, e, and s, while verticals and horizontals stay steady and consistent. Uppercase forms are straightforward and balanced (notably the round O and G and the diagonally built V/W), and the lowercase keeps compact proportions with simple, legible shapes and minimal detailing. Numerals follow the same plainspoken geometry, with clear, readable silhouettes and round forms on 0/6/8/9 contrasted by angular 4 and 7.
It works well for interface copy, dashboards, and general product typography where clean shapes and open counters help maintain legibility. The restrained, geometric look also suits signage and wayfinding, as well as editorial layouts and presentation materials that need a modern, consistent voice. For branding, it fits contemporary identities that prioritize simplicity and clarity.
The overall tone is neutral and contemporary, aiming for clarity over personality. Rounded forms soften the voice slightly, giving it an approachable, friendly feel while still reading as precise and functional. It suits contexts where you want a modern, no-nonsense look without feeling cold or overly industrial.
The design appears intended as a versatile, general-purpose sans that emphasizes geometric order, consistent stroke logic, and dependable readability. It balances a modern, constructed feel with rounded forms to keep the texture approachable in continuous text.
The rhythm is even and tidy, with consistent stroke behavior across letters and numbers. Key shapes lean on simple geometry, and the punctuation in the sample text (periods, apostrophe) appears clean and unobtrusive, supporting a straightforward reading flow.