Sans Normal Diluj 3 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, branding, packaging, friendly, modern, clean, approachable, casual, readability, approachability, versatility, modern neutrality, rounded, humanist, open, soft, monoline.
A clean sans with softly rounded terminals and largely monoline strokes. Curves are smooth and circular, with open apertures and generous interior space that keep letters airy and readable. Proportions feel balanced and contemporary, with a slightly humanist rhythm in the lowercase: single‑storey forms and simple, unforced joins. Numerals are straightforward and rounded, matching the letterforms with consistent stroke behavior and calm spacing.
It suits interface copy and product experiences where clarity and a welcoming voice are needed, and it holds up well in short paragraphs and editorial subheads. The friendly roundness also makes it a good fit for branding and packaging that aims for an approachable, contemporary feel.
The overall tone is friendly and modern, with a quiet, approachable character rather than a sharp or technical one. Rounded endings and open shapes give it an informal warmth that still reads as neat and contemporary in continuous text.
The likely intention is a versatile everyday sans that prioritizes clarity and even color while adding subtle warmth through rounded terminals and open forms. It appears designed to be neutral enough for broad use, yet personable in tone for consumer-facing contexts.
The design leans on simple geometry and clean outlines, avoiding overt quirks while retaining a gentle softness. Round letters stay very circular, and diagonal shapes remain crisp without feeling aggressive, which helps the font maintain an even texture across mixed-case setting.