Sans Normal Ohmuk 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Sonoma' by Brink, 'Oriet' by Lafontype, 'Goga' by Narrow Type, 'Clown' by Tereza Smidova, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, direct, clean, high impact, clarity, approachability, modern branding, legibility, rounded, geometric, sturdy, compact.
A heavy, geometric sans with broad proportions and a clean, low-contrast construction. Strokes are uniformly thick with rounded curves and mostly flat terminals, producing solid, well-filled counters and a steady rhythm across words. Round letters like O and C read as near-circular, while straight-sided forms (E, F, H, N) feel square-shouldered and stable. The lowercase shows simple, compact shapes with a single-storey a and g, a short, sturdy t, and dot forms that are circular and prominent; numerals are similarly robust and open for their weight.
Best suited to headlines, posters, and prominent UI or product typography where a bold, clean voice is needed. It can work well for branding, packaging, and signage thanks to its sturdy shapes and straightforward readability, especially when set with a bit of extra spacing.
The overall tone is contemporary and confident, projecting clarity and decisiveness without feeling sharp or austere. Its rounded geometry and compact joins add a friendly, approachable warmth, making it feel suitable for upbeat, straightforward messaging.
The design appears intended to deliver a modern, high-impact sans that stays approachable through rounded geometry and simplified letterforms. It prioritizes strong silhouette, even texture, and quick recognition for short-to-medium text in attention-driven contexts.
At display sizes the weight creates strong presence and clear silhouettes, while the tight internal spaces in letters like e, a, and s suggest it will look best with comfortable tracking and generous line spacing in longer settings. The forms emphasize legibility through simple geometry rather than calligraphic detail.