Sans Other Esdu 10 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, game ui, logos, packaging, techno, industrial, arcade, futuristic, mechanical, impact, sci-fi feel, retro tech, rugged display, interface styling, blocky, angular, square-cut, stencil-like, compact.
A heavy, block-constructed sans with wide, squared proportions and sharp chamfered corners. Strokes are predominantly monolinear with abrupt, right-angled turns, and many counters are rendered as tight rectangular cutouts, giving letters a carved, modular feel. Terminals tend to be flat and clipped, with occasional notches and inset shapes that create a semi-stencil impression without fully breaking the forms. Spacing and widths vary across glyphs, but the overall rhythm remains rigid and grid-driven, emphasizing solidity and geometric consistency.
Best suited to display settings where its angular detailing and blocky silhouette can be appreciated—headlines, posters, esports or game UI titling, and logo wordmarks. It can also work for bold labels and packaging where a rugged, techno-industrial voice is desired, but it is less comfortable for long-form reading due to tight counters and dense texture.
The design reads as retro-futurist and industrial, evoking arcade graphics, sci‑fi interfaces, and machined signage. Its hard angles and compact counters create a tense, assertive tone that feels engineered and utilitarian rather than friendly or literary.
The font appears designed to deliver an unmistakably geometric, machine-cut look with a strong grid aesthetic. Its chamfered corners and carved counters suggest an intention to reference digital/arcade-era typography and industrial signage while remaining broadly sans in construction.
At smaller sizes the tight internal apertures and dense black mass can cause counters to close up, while at larger sizes the distinctive cut-ins and chamfers become a defining texture. The lowercase echoes the uppercase’s geometry, prioritizing stylized uniformity over traditional handwritten cues, which reinforces the display-first personality.