Sans Normal Ankag 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Gibstone' by Eko Bimantara, and 'Harmonia Sans' and 'Harmonia Sans Paneuropean' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, utilitarian, clarity, impact, versatility, modernity, accessibility, rounded, geometric, even, robust, legible.
A sturdy sans with largely geometric construction and softly rounded curves. Strokes are heavy and even, with minimal modulation, producing a compact, high-impact texture in lines of text. Counters are open and simply shaped (notably in C, O, P, R, and e), and terminals read as clean, straight cuts rather than calligraphic endings. The lowercase shows straightforward, single-storey forms where expected (a and g), with a tall, simple ascender treatment and a short-shouldered r; overall spacing feels balanced and dense without looking cramped.
Well suited to headlines and short blocks of copy where strong presence and quick readability are needed. Its robust, geometric shapes make it a good fit for branding systems, packaging, and wayfinding-style signage, as well as UI or product marketing where a clean, contemporary voice is desired.
The overall tone is modern and approachable, with a no-nonsense clarity that still feels friendly due to its rounded geometry. It conveys confidence and directness, making messages feel bold and decisive rather than delicate or formal.
The design appears intended to deliver a straightforward, contemporary sans with high visual impact and dependable legibility. By prioritizing geometric clarity, even stroke weight, and simple terminals, it aims to stay versatile across display contexts while maintaining a friendly, modern character.
Capitals appear broad and stable with strong verticals and wide bowls, while diagonals (V, W, X, Y) are crisp and emphatic. Numerals follow the same solid, simplified logic, reading clearly at display sizes and maintaining consistent weight and rhythm alongside the letters.