Sans Normal Iprus 6 is a very bold, very wide, high contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, children's, stickers, playful, chunky, cartoon, friendly, retro, impact, playfulness, approachability, retro flavor, display use, rounded, soft, bulbous, bouncy, heavy.
A heavy, rounded sans with inflated, blocky silhouettes and softened corners throughout. Strokes are thick and largely monoline in feel, with small, enclosed counters that read as punched holes in the darker mass. The shapes lean on broad curves and compact apertures, while widths vary by character, creating a slightly irregular, hand-cut rhythm. Terminals are blunt and squared-off rather than tapered, and the overall texture is dense with strong, dark word shapes.
This typeface is best suited to short, high-impact copy such as headlines, poster titles, packaging callouts, and branding for playful or casual products. It also fits children’s-oriented graphics, stickers, and bold social media tiles where a friendly, chunky voice is needed and fine detail is not required.
The font conveys a warm, humorous tone—more toy-like and approachable than formal. Its chunky forms and tight counters give it a bold, poster-like presence with a retro, cartoon sensibility that feels energetic and informal.
The design appears intended to deliver maximum impact with rounded, approachable forms—prioritizing bold silhouettes and a fun, handmade-like rhythm over neutrality or text efficiency.
In text, spacing appears generous enough to keep letters from clumping despite the heavy weight, though the small counters and compact apertures suggest it performs best when not set too small. Numerals match the same inflated, punchy construction, reinforcing a consistent, display-first personality.