Sans Normal Ipmef 7 is a very bold, wide, high contrast, upright, tall x-height font.
Keywords: posters, packaging, headlines, kids branding, stickers, playful, chunky, friendly, retro, cartoonish, impact, approachability, humor, display emphasis, retro charm, rounded, soft corners, blobby, bouncy, compact counters.
A heavy, rounded sans with chunky, almost cutout-like shapes and subtly irregular contours. Strokes are thick and mostly monoline in feel, with soft corners and squarish curves that give letters a pillow-like silhouette. Counters are compact and often off-center, and terminals tend to end bluntly rather than taper. Proportions read broad and sturdy, with a tall x-height and simplified forms that keep the alphabet bold and highly present in display sizes.
Best suited for posters, packaging, storefront graphics, and bold headlines where maximum presence is needed. It also works well for playful branding, children’s products, event promos, and short callouts, especially when set with generous spacing to keep counters from filling in at smaller sizes.
The overall tone is playful and approachable, with a toy-box, cartoon headline energy. Its soft geometry and slightly quirky shaping add warmth and humor, pushing it toward fun, casual branding rather than formal communication.
The design appears intended to deliver a loud, friendly display voice with soft-edged shapes and simplified construction. Its dense silhouettes and compact interiors prioritize visual punch and character over long-form readability.
Round letters like O and Q show small, tight inner spaces, and the Q has a short, simple tail. Numerals are similarly chunky and simplified, designed more for impact than precision. The texture across lines is dense and even, producing a strong black footprint that favors short bursts of text.