Sans Normal Nimag 11 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Ordina' by Schriftlabor, 'FM Bolyar Sans Pro' by The Fontmaker, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, friendly, confident, clean, techy, impact, approachability, clarity, modern branding, display focus, rounded, geometric, open, sturdy, smooth.
This typeface is a heavy, rounded sans with smooth, geometric construction and generously open counters. Curves are broad and even, with clean joins and minimal stroke modulation, producing a steady, uniform texture. The lowercase uses a single-storey “a” and “g,” with a short, sturdy “t” and compact terminals that keep silhouettes blunt and contemporary. Numerals are broad and clear, with rounded bowls and a straightforward, signage-like clarity.
It works especially well for headlines, brand marks, and short statements where bold, rounded shapes can carry personality and impact. The open forms also make it a strong candidate for signage, UI banners, packaging, and advertising where quick recognition is important.
The overall tone feels contemporary and approachable: solid, confident letterforms paired with soft curvature that avoids harshness. Its presence reads assertive without becoming aggressive, giving it a friendly, modern utility suited to prominent messaging.
The design appears intended to deliver a modern geometric voice with softened corners—prioritizing strong visibility, simple forms, and an approachable character for contemporary branding and display typography.
Spacing appears comfortable for display use, and the large apertures in letters like “c,” “e,” and “s” help maintain clarity at larger sizes. Round letters (O/C/G) have a consistent, circular logic, and the capitals carry a stable, engineered feel that supports impactful headlines.