Sans Normal Adguh 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Sztos' by Machalski, 'Ordina' by Schriftlabor, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, dynamic, confident, modern, sporty, friendly, impact, modernity, energy, clarity, approachability, geometric, rounded, slanted, clean, sturdy.
A heavy, slanted sans with broad proportions and smooth, geometric construction. Strokes are consistently thick with minimal contrast, and terminals are clean and mostly straight-cut, giving the forms a crisp, contemporary finish. Curves are generous and round (notably in C, O, and the bowls), while diagonals are assertive and stable (V, W, X, Y), creating a strong forward rhythm. Counters stay relatively open for the weight, and the overall spacing reads even and sturdy in text.
This font is well suited to short-to-medium headline settings where a bold, energetic voice is needed, such as posters, marketing graphics, brand marks, packaging, and attention-grabbing UI moments. It can also work for brief callouts or captions when ample size and spacing are available.
The overall tone is energetic and self-assured, with a forward-leaning, active posture that feels contemporary and slightly sporty. Its rounded geometry softens the heft, keeping it approachable rather than aggressive.
The design appears intended to deliver a contemporary, high-impact sans that combines geometric clarity with an energetic slant, balancing strong display presence with friendly, rounded forms for broad branding use.
Uppercase shapes emphasize simple, geometric silhouettes, while lowercase forms maintain the same robust, rounded logic for a cohesive texture. Numerals appear large and substantial with smooth curves and clear silhouettes, matching the headline-oriented heft seen in the sample text.