Sans Normal Amber 7 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, web content, editorial, signage, presentations, modern, neutral, clean, friendly, utilitarian, versatility, legibility, clarity, modern utility, geometric, rounded, open apertures, smooth curves, even rhythm.
A clean sans with predominantly geometric construction and smoothly rounded curves. Strokes stay even throughout with minimal modulation, and terminals are mostly straight or gently softened rather than sharp. Proportions lean roomy with generous counters and open apertures, giving letters a steady, uncluttered rhythm in both uppercase and lowercase. Numerals follow the same straightforward, engineered logic, reading clearly alongside the text characters.
It suits interface copy, web typography, and general-purpose editorial settings where clarity and a stable rhythm are important. The open forms and straightforward numerals also make it a good fit for informational graphics, wayfinding, and presentation materials that need clean, consistent legibility.
The overall tone is contemporary and practical, with a calm, approachable neutrality. Its rounded geometry avoids feeling clinical, while the steady proportions keep it grounded and workmanlike.
The design appears intended as a versatile, contemporary sans optimized for clear everyday communication. Its geometric underpinnings and restrained detailing suggest a focus on broad usability across digital and print contexts rather than strong stylistic display effects.
Spacing appears comfortable and consistent in the text sample, supporting continuous reading without a cramped texture. The shapes emphasize clarity through simple joins and broad interior space, helping distinguish similar forms at a glance.