Sans Normal Ammat 11 is a regular weight, wide, low contrast, upright, tall x-height font.
Keywords: ui text, wayfinding, editorial, corporate branding, presentations, neutral, modern, clean, corporate, straightforward, clarity, neutrality, versatility, readability, system design, geometric, open apertures, even rhythm, bold punctuation, high legibility.
This sans serif has a geometric, low-contrast build with smooth circular bowls and largely uniform stroke thickness. Proportions read on the broad side, with generous counters and open apertures that keep forms clear at a glance. Curves are clean and consistent, while joins and terminals feel pragmatic rather than decorative, producing an even texture in words. Numerals and capitals share the same sturdy, contemporary construction, and the overall spacing supports a steady, readable rhythm.
It performs well for UI copy and product interfaces where clarity and stable rhythm matter, as well as signage and wayfinding that benefit from open forms. The clean geometry also suits corporate branding systems, dashboards, and presentation typography, and it can serve comfortably for short-to-medium editorial text blocks.
The tone is contemporary and matter-of-fact, prioritizing clarity over personality. It feels dependable and workmanlike, with a calm, modern neutrality suited to informational and brand-supporting roles.
The design appears intended as a modern, general-purpose sans that balances geometric simplicity with practical readability. Its wide stance and open internal shapes suggest a focus on legibility in real-world layouts, from screens to print, without drawing attention away from the content.
In text, the wide-set letterforms create an airy, confident color on the page, especially in mixed-case lines. Round characters stay very smooth and consistent, and punctuation appears solid and unflashy, reinforcing a utilitarian, no-nonsense voice.