Sans Normal Onmem 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'Neusa Neu' by Inhouse Type, 'Mersh' by Sign Studio, and 'TT Hoves Pro' and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, ui labels, signage, modern, confident, clean, friendly, direct, clarity, impact, modern branding, readability, simplicity, geometric, rounded, sturdy, high legibility, crisp.
A sturdy sans with predominantly geometric construction and rounded bowls. Strokes are heavy and even, with clean terminals and minimal modulation, producing a solid, contemporary texture. Counters are generally open and circular-to-oval, and curves transition smoothly into straight stems. The lowercase shows a single-storey “a” and “g,” a compact “t” with a short crossbar, and a straightforward “y” with a clean descending stroke; overall spacing reads tight-to-normal with consistent rhythm in text.
Well suited for headlines and short blocks of copy where a strong typographic voice is needed. It should perform effectively in branding, packaging, and promotional graphics, and can also work for UI labels and signage where sturdy shapes and quick recognition are priorities.
The tone is contemporary and pragmatic, projecting confidence and clarity rather than delicacy. Its rounded geometry adds a mild friendliness, while the heavy color gives it an assertive, attention-getting presence.
The design appears intended as a modern, no-nonsense sans that emphasizes immediate legibility and impact. Its geometric, rounded construction suggests a focus on versatile contemporary branding and bold editorial display use.
The numerals are robust and highly readable, with simple, familiar shapes and strong silhouettes. Uppercase forms are broad and stable, especially in round letters like O/Q, while diagonals (V/W/X) feel crisp and emphatic, contributing to a punchy display character at larger sizes.