Slab Square Afkum 7 is a regular weight, very narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, logotypes, packaging, industrial, condensed, western, vintage, authoritative, compact impact, vintage display, sign-like clarity, geometric rigor, sturdy texture, angular, chiseled, octagonal, rectilinear, high-waisted.
A tightly condensed, rectilinear slab-serif with an angular, chiseled construction. Stems are straight and compact, with flat, squared terminals and small wedge-like corners that create an octagonal rhythm in bowls and counters. Curves are minimized and often faceted, giving letters like O, C, and G a squared-off silhouette. The lowercase is narrow and upright with compact apertures; the dotted i/j use small square dots, and figures are similarly condensed and angular for consistent color in text.
Best suited to display settings where a compact footprint and strong vertical presence are useful—headlines, posters, signage, labels, and logo wordmarks. It can also work for short bursts of text (taglines, captions, pull quotes) when a condensed, structured texture is desired.
The overall tone feels industrial and old-timey, with a hint of Western poster and early 20th-century utilitarian lettering. Its narrow, rigid forms read as disciplined and assertive, producing a confident, no-nonsense voice that can also lean nostalgic when set large.
Likely designed to deliver a condensed display voice with sturdy slab accents and faceted geometry, maximizing impact and legibility in narrow widths. The repeated squared terminals and clipped corners appear intended to evoke vintage, sign-painting or industrial letterforms while maintaining a consistent, modern rhythm.
The design relies on repeated straight segments and clipped corners, creating a strong vertical cadence and a crisp, mechanical texture. The condensed proportions emphasize height over width, making long words feel compact while keeping a bold presence through the slab details.