Sans Faceted Helo 2 is a regular weight, very narrow, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, signage, logotypes, gothic, industrial, authoritative, retro, display impact, industrial feel, gothic echo, compactness, faceted, angular, chamfered, geometric, condensed.
A condensed, faceted sans with sharp chamfered corners that replace curves with planar cuts. Strokes are largely straight and monolinear in feel, with subtle contrast created by angled terminals and notched joins. Counters tend to be narrow and vertical, and the overall construction emphasizes tall proportions and tight apertures. The rhythm is rigid and architectural, with consistent beveling across capitals, lowercase, and numerals that gives the set a cohesive, cut-metal appearance.
Best used for headlines, posters, and branding where its angular faceting can be appreciated at display sizes. It can also work for signage or logotypes that benefit from a compact footprint and a strong, engineered presence; for extended reading, larger sizes and generous tracking help preserve clarity.
The letterforms project a stern, mechanical tone with a hint of blackletter-inspired severity, but rendered through a clean, modern, geometric system. It feels disciplined and utilitarian, suited to messaging that wants to read as tough, formal, or industrial rather than friendly.
The design appears intended to blend a contemporary, machined geometry with a historical, gothic-like stiffness, translating traditional sharpness into a simplified, sans-based construction. Its consistent chamfers suggest a focus on a distinctive texture and a durable, emblematic voice.
The distinctive identity comes from repeated diagonal cuts at corners and terminals, which creates a crystalline texture in text lines. The narrow set heightens verticality and makes word shapes appear compressed and columnar, especially in longer passages and all-caps settings.