Serif Normal Telus 10 is a light, normal width, high contrast, italic, normal x-height font.
Keywords: editorial, book typography, magazines, invitations, branding, elegant, literary, refined, classic, formal, elegant text, editorial voice, classic refinement, italic emphasis, bracketed serifs, calligraphic, tapered strokes, crisp, airy.
This typeface is a slanted serif with pronounced thick–thin modulation and finely tapered terminals. Serifs are small and bracketed, with sharp, precise finishing that keeps the texture crisp at display sizes. The letterforms show a calligraphic rhythm: curved strokes swell smoothly, joins are clean, and many lowercase forms use gently angled entry strokes that reinforce the overall forward motion. Proportions feel balanced and text-friendly, with clear counters, a moderate x-height, and slightly generous spacing that gives lines an open, breathable color.
It suits editorial layouts, long-form reading, and literary or cultural publishing where a sophisticated italic voice is desirable. It can also perform well in invitations, boutique branding, and headline or pull-quote work that benefits from high-contrast elegance. For best results, allow a bit of size and comfortable line spacing to preserve the fine details and avoid optical crowding.
The overall tone is poised and cultivated, suggesting editorial sophistication and traditional bookish elegance. Its lively italic movement adds a sense of speed and grace, while the high-contrast detailing communicates formality and polish. The result feels appropriate for refined, classic typography rather than utilitarian UI styling.
The design appears intended to provide a classic, refined italic companion for text and display, prioritizing graceful movement, sharp serif detailing, and a polished page texture. Its combination of controlled capitals and expressive lowercase suggests an emphasis on traditional typographic tone with a distinctly calligraphic flow.
Uppercase shapes read as stately and controlled, while the lowercase introduces more flourish through angled stems and curved descenders. Numerals appear similarly refined, with delicate hairlines and smooth curves that match the text rhythm, making them visually consistent in running copy and display settings.