Sans Contrasted Kyry 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, headlines, posters, signage, friendly, playful, retro, quirky, approachable, approachability, personality, retro tone, distinctiveness, rounded, soft, monolinear-ish, ink-trap feel, humanist.
A rounded, soft-edged sans with subtly modulated strokes and gently flared terminals that give letters a slightly calligraphic, hand-drawn regularity. Curves are broad and open (notably in C, S, O, and e), while verticals remain clean and steady, creating an easy rhythm in text. Several joins and terminals show tapered or teardrop-like shaping, adding a light “inked” character without becoming script-like. Counters are generous and the overall spacing reads airy, helping the design stay clear even with its expressive detailing.
Well-suited to branding systems that want warmth and approachability, as well as packaging and label design where a friendly voice matters. Its round, open forms also work well for short to medium-length headlines and poster typography, and can hold up in signage when set with comfortable tracking. For body copy, it reads best at moderate sizes where the terminal detailing can remain clear.
The tone is friendly and lightly whimsical, with a mid-century/retro warmth that feels informal but still tidy. Its rounded geometry and softened terminals read welcoming and conversational, making it feel more human than purely geometric. The small quirks in stroke endings add personality, suggesting a crafted, easygoing voice rather than a strict corporate one.
The design appears intended to blend straightforward sans structure with subtle, expressive stroke shaping to create a personable, retro-leaning voice. It aims for clear readability while introducing just enough contrast and terminal flair to feel distinctive in display and brand contexts.
The numeral set continues the rounded, softly modulated approach, with especially smooth bowls and curved strokes that match the letters well. Uppercase forms stay simple and sturdy while lowercase introduces more personality through open apertures and varied terminal treatments, giving mixed-case text a lively texture.