Sans Superellipse Hulim 1 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Muller Next' by Fontfabric; 'Avanti' by Glowtype; 'Gotham' by Hoefler & Co.; 'Amsi Pro', 'Amsi Pro AKS', and 'Sans Beam' by Stawix; and 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, bold, punchy, playful, retro, friendly, impact, attention, warmth, simplicity, branding, rounded, compact, blocky, stout, soft corners.
A compact, heavy sans with rounded-rectangle geometry and softened corners throughout. Strokes are thick and largely uniform, producing solid, dark letterforms with minimal contrast and little internal whitespace. Curves are broad and superelliptical, while joins and terminals tend to be blunt, giving the design a blocky, poster-like rhythm. Counters are tight and shapes are simplified, with a tall lowercase structure that stays clear at large sizes and creates a dense, emphatic texture in text.
This typeface is well suited for headlines and short bursts of copy where impact is the priority—posters, signage, packaging, and brand marks. It can also work for UI labels or section headers when a strong, friendly emphasis is desired, especially at medium-to-large sizes where the tight counters remain clear.
The overall tone is confident and approachable, combining a sturdy, almost industrial weight with friendly rounded shaping. It reads as energetic and attention-grabbing, with a subtle retro display feel that suits bold, upbeat messaging.
The design appears intended as a high-impact display sans that maximizes presence through thick strokes, compact proportions, and rounded-rectangle forms. Its simplified construction prioritizes immediate readability and a warm, contemporary-retro character over delicate detail.
The font’s dense color and compact spacing tendencies make it feel best when given breathing room (larger leading or tracking) in longer lines. Numerals match the same chunky, rounded construction, reinforcing a consistent, highly legible signage-like presence.