Sans Contrasted Lomak 13 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: editorial text, magazine design, book typography, branding, packaging, elegant, editorial, refined, modern, calm, hybrid sans, refined text, human warmth, premium tone, readability, flared terminals, calligraphic, open counters, bracketed joins, sharply tapered.
This typeface presents as a clean, near-sans structure with subtly flared terminals and noticeable stroke modulation that gives it a calligraphic, drawn quality. Curves are smooth and generously open, with round forms (C, O, Q) reading clear and spacious, while diagonals (V, W, X, Y) taper crisply at the ends. Uppercase proportions feel classical and steady, with a compact, slightly angled crossbar on A and a restrained, open G. The lowercase shows a single-storey a and g, a narrow, lightly curved t with a short crossbar, and a long-tailed q, all contributing to a lively rhythm without becoming ornate. Numerals are proportionally aligned with the text, with an open 4, a curved 2 and 3, and a balanced 8 that maintains the same modulated stroke logic as the letters.
It performs well in editorial settings—magazines, books, and long-form layouts—where its open counters and moderated contrast support comfortable reading. The refined tapering and flared terminals also make it suitable for branding, packaging, and headline applications that need a contemporary but cultured voice without overt decoration.
The overall tone is poised and editorial: polished enough for cultural and fashion contexts, yet quiet and readable for longer passages. The flared ends and stroke modulation add warmth and sophistication, softening the starkness of a purely geometric sans and lending a subtly literary, contemporary-classic feel.
The design appears intended to bridge modern sans simplicity with a more human, calligraphic finish. By combining straightforward skeletons with tapered strokes and subtle flares, it aims to provide a versatile text-and-display companion that feels premium and considered rather than purely utilitarian.
Spacing and letterfit read even in the paragraph sample, with clear word shapes and consistent internal whitespace. The design favors smooth transitions and tapered endings over hard terminals, creating a gentle shimmer in text while keeping forms disciplined and uncluttered.