Sans Normal Lirub 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FS Koopman' by Fontsmith, 'NeoGram' by The Northern Block, and 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, urgent, modern, punchy, industrial, impact, momentum, clarity, modernity, oblique, compact, geometric, rounded, blocky.
This typeface is a heavy, oblique sans with broad, rounded geometry and minimal stroke modulation. Curves are smooth and near-circular in letters like C, O, and S, while straight strokes stay firm and blunt-ended, giving the overall design a dense, compact texture. Counters are relatively tight and apertures are modest, which reinforces a dark, solid color on the page. The uppercase feels sturdy and uniform, and the lowercase carries the same weight with simple, single-storey forms and short, sturdy terminals.
Best suited to display contexts where impact matters: headlines, posters, prominent UI labels, and brand marks that need a strong, fast-moving feel. It also works well for packaging and sports or industrial-themed communications where a compact, high-contrast-in-mass silhouette helps text hold its own against bold imagery.
The overall tone is assertive and energetic, with a forward-leaning stance that suggests speed and momentum. It reads as contemporary and utilitarian rather than delicate, delivering a confident, high-impact voice suited to attention-grabbing messaging.
The design appears intended to deliver maximum visual punch with a clean sans structure, combining rounded geometry and a pronounced oblique angle to communicate motion and strength. Its consistent, low-variation stroke behavior suggests a focus on clarity at larger sizes and cohesive texture in dense, emphatic typographic settings.
The numeral set matches the letters’ heavy, rounded construction, keeping the typographic color consistent in mixed alphanumeric settings. In longer samples the slant and dense spacing create a strong headline rhythm, while the tight counters can make very small sizes feel more compact and forceful than airy.