Sans Other Bulij 11 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, book covers, playful, lively, retro, informal, storybook, expressive italic, friendly display, retro flavor, casual branding, rounded, soft, bouncy, quirky, brushlike.
A right-leaning italic sans with rounded, softly tapered strokes and a gently calligraphic rhythm. Terminals often end in small teardrop- or wedge-like forms, giving letters a brush-pen feel without becoming a true script. Counters are open and circular, curves are generous, and joins are smooth, producing a bouncy baseline texture. Uppercase forms stay compact and slightly condensed in gesture, while lowercase letters show more swing and variation, with single-storey constructions and simplified shapes that read clearly at display sizes.
Best suited to headlines, short paragraphs, and prominent UI or editorial callouts where its lively texture can be appreciated. It works well for packaging, branding, posters, and book-cover titling that benefits from a friendly, retro-leaning voice. For long-form small text, its pronounced slant and expressive terminals may feel busy compared with more neutral italics.
The overall tone is energetic and friendly, with a casual, hand-drawn confidence. Its slanted posture and softened terminals create a sense of motion and warmth, leaning more whimsical than formal. The look evokes mid-century display lettering and upbeat editorial titling.
The font appears designed to deliver an approachable, characterful italic voice within a sans framework, combining brushlike terminals with clean, simplified letter structures. Its aim is to provide display impact and personable warmth while maintaining legibility through open counters and clear silhouettes.
Numerals and capitals share the same italic propulsion, with consistent rounded finishing and a cohesive, slightly irregular feel that enhances personality. The design favors expressive silhouettes over strict geometric uniformity, so word shapes feel animated and conversational.