Sans Superellipse Emdab 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, headlines, ui labels, packaging, posters, techy, sleek, futuristic, sporty, efficient, modernize, add motion, tech aesthetic, streamline, rounded, superelliptical, oblique, geometric, clean.
A rounded, geometric sans with an oblique posture and a distinctly superelliptical construction: curves resolve into rounded-rectangle bowls and terminals rather than true circles. Strokes stay even and low-contrast, with smooth joins and broadly rounded corners throughout. Counters are open and simplified, and many shapes lean on soft squareness (notably in bowls and numerals), producing a controlled, engineered rhythm. The italics are built into the letterforms rather than simply slanted, giving the set a cohesive forward-leaning texture across capitals, lowercase, and figures.
Well-suited to branding and headline work where a modern, engineered feel is desired, especially in tech, automotive, or sports-adjacent contexts. It can also work for UI labels and short blocks of display text where the oblique stance and rounded-square forms help create a distinctive, forward-moving voice.
The overall tone feels modern and purposeful, with a streamlined, slightly futuristic character. Its rounded-square geometry reads as technical and contemporary, while the italic slant adds motion and a sporty sense of speed.
The font appears designed to merge a geometric, superellipse-based skeleton with a built-in italic slant, creating a sense of speed without sacrificing clarity. Its consistent rounding and simplified counters suggest an intention toward clean reproduction and a contemporary, product-oriented aesthetic.
The design relies on consistent corner radii and softened terminals, which keeps silhouettes friendly even as the geometry stays tight and efficient. Figures follow the same rounded-rect logic, supporting a cohesive voice in alphanumeric settings.