Sans Normal Added 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Grift' by 38-lineart, 'Dikta Neue' by Atasi Studio, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, editorial emphasis, captions, infographics, modern, clean, technical, neutral, efficient, emphasis, clarity, modernization, neutrality, rounded, oblique, geometric, open apertures, crisp terminals.
This is an oblique sans with a smooth, geometric construction and consistently rounded curves. Strokes appear uniform with minimal contrast, and the joins are clean and controlled, giving the letterforms a crisp, engineered feel. Counters are generally open and circular, with straightforward, utilitarian shapes in both uppercase and lowercase; the numerals follow the same even, modern rhythm. Overall spacing reads measured and regular, producing a tidy texture in running text.
It suits interface typography, dashboards, and product communication where a clean oblique is needed for emphasis without introducing high contrast or ornate detail. It also works well for modern branding accents, captions, and informational graphics that benefit from a clear, efficient sans italic.
The tone is contemporary and matter-of-fact, leaning toward a streamlined, technical voice rather than expressive or decorative. Its italic slant adds motion and emphasis while keeping the overall impression restrained and professional.
The design appears intended as a practical, modern oblique companion for contemporary sans typography—prioritizing clarity, consistency, and a smooth geometric feel while providing a distinct slanted emphasis for hierarchy and tone.
Round letters like O and Q present as near-elliptical, and diagonals in forms like A, V, W, and X feel sharp and stable. The lowercase shows single-storey constructions where expected (e.g., a, g), reinforcing a modern, simplified palette, and punctuation in the sample feels unobtrusive and consistent with the minimalist detailing.