Sans Normal Bobos 20 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Marat Sans' by Ludwig Type, 'PF Diplomat Sans' by Parachute, 'Akagi' and 'Akagi Pro' by Positype, 'RyuGothic' by StudioJASO, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: ui text, web body, branding, signage, editorial, clean, modern, neutral, friendly, utilitarian, clarity, versatility, modernity, readability, geometric, rounded, crisp, balanced, open counters.
A clean sans with largely circular/elliptical construction and even, monolinear strokes. Uppercase forms are straightforward and compact, with wide, open counters in letters like O, C, and G, and crisp terminals throughout. The lowercase uses simple, readable shapes with a single-storey g and a compact, slightly squared shoulder in n and m; punctuation dots appear round and centered. Numerals are clear and contemporary, with smooth curves and stable, flat baselines, giving the overall set a consistent rhythm across text and display sizes.
This font suits interface typography and web body text where clarity and consistent rhythm matter, and it also performs well for concise branding and product copy. Its clean outlines and open counters make it a solid choice for signage and editorial subheads where legibility at varying sizes is important.
The overall tone is modern and neutral with a subtle friendliness from the rounded bowls and open apertures. It reads as practical and unobtrusive, aiming for clarity rather than personality-driven quirks, making it feel dependable and contemporary.
The design appears intended as a general-purpose sans built around geometric simplicity and even color on the page. It prioritizes straightforward letterforms, predictable spacing, and legibility in continuous reading while remaining crisp enough for headings and identity work.
Proportions stay steady across the set, with generous internal space and tidy joins that keep dense text from clogging. Diagonals in V/W/X/Y are clean and angular, adding a bit of sharpness that balances the otherwise rounded geometry.