Sans Superellipse Pogim 1 is a very bold, very narrow, medium contrast, upright, tall x-height font visually similar to 'Etrusco Now' by Italiantype, 'Placard Next' by Monotype, and 'Monopol' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, industrial, condensed, assertive, modern, editorial, space saving, high impact, modern utility, display emphasis, rectilinear, rounded corners, compact, geometric.
A compact, condensed sans with heavy strokes and a clearly geometric construction. Curves are resolved as rounded-rectangle/superellipse shapes, giving bowls and counters a softly squared feel rather than fully circular forms. Vertical stems dominate, terminals are clean and mostly flat, and the overall rhythm is tight with narrow apertures and compact spacing. Uppercase forms read tall and monolithic, while the lowercase shows a strong x-height with simplified, sturdy joins and a consistent, engineered texture.
Best suited to short, high-impact typography such as headlines, posters, and punchy brand statements where density and presence are desirable. It can also work well for signage, packaging, and editorial display where a compact width helps fit more characters into limited horizontal space.
The overall tone is forceful and utilitarian, with a contemporary, industrial confidence. Its narrow, blocky silhouettes and squared-round curves create a disciplined, no-nonsense voice that feels suited to bold messaging and structured layouts.
The design appears aimed at delivering maximum impact in a compressed footprint, using superelliptical geometry to keep forms sturdy and contemporary while maintaining a consistent, engineered texture across letters and figures.
The numerals follow the same condensed, squared-round logic, producing dense, sign-like figures. In text settings the font creates a dark, continuous color and benefits from generous line spacing to avoid a crowded feel.