Sans Normal Apbut 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Capitana' by Floodfonts, 'Ekster' and 'Ekster Arabic' by Indian Type Foundry, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, branding, clean, neutral, modern, friendly, functional, readability, versatility, clarity, modern utility, rounded terminals, open apertures, geometric, monoline, balanced.
A clean sans with largely monoline strokes and softly rounded joins and terminals. Curves are smooth and close to geometric, while counters stay open and clear, giving the forms a straightforward, contemporary rhythm. Uppercase proportions feel even and stable, and the lowercase maintains clear differentiation with simple, uncluttered shapes. Numerals are similarly plain and readable, matching the letterforms in stroke and curvature for consistent texture in text.
Well-suited for interface copy, product text, and general-purpose editorial layouts where a neutral, unobtrusive voice is desired. Its open shapes and steady rhythm also make it a good option for wayfinding and straightforward branding systems that need clarity and a contemporary feel.
The overall tone is modern and calm, prioritizing clarity over personality. Its smooth geometry and gentle rounding add a mild friendliness while remaining restrained and professional.
Designed to provide a dependable, modern sans voice built from simple geometric curves and consistent stroke logic. The emphasis appears to be on versatile readability and a clean texture across both display lines and paragraph settings.
Across the sample text, spacing appears even and the letterforms hold up well at text sizes, creating a consistent gray value without spiky contrast or decorative details. The design leans on round construction and open bowls, which helps maintain legibility in mixed-case settings.