Sans Normal Apgoh 17 is a regular weight, wide, monoline, upright, tall x-height font.
Keywords: ui text, mobile apps, websites, product design, signage, clean, friendly, modern, neutral, techy, legibility, modernity, approachability, system design, clarity, rounded, open apertures, smooth curves, geometric, crisp terminals.
This typeface presents a rounded, geometric sans structure with smooth circular bowls and consistent stroke weight. Curves dominate the construction, while straight strokes stay clean and unmodulated, producing an even, modern rhythm. Counters are generous and apertures are notably open in letters like C, S, and e, helping maintain clarity at smaller sizes. Terminals tend to be softly rounded rather than sharp, and the overall spacing feels airy, giving words a calm, uncluttered texture.
It performs well in user interfaces, dashboards, and product UI where open shapes and rounded details aid quick recognition. The wide, clean forms also suit web and mobile typography, wayfinding and signage, and contemporary branding systems that need a friendly but precise voice.
The overall tone is approachable and contemporary, combining a friendly roundness with a matter-of-fact neutrality. Its clean geometry reads as modern and slightly tech-oriented without feeling cold, making it suitable for interfaces and brand systems that want clarity with warmth.
The design appears intended to provide a versatile, modern sans with geometric roundness and high legibility in continuous text. Its smooth terminals and open apertures suggest a focus on comfortable reading and clear on-screen reproduction, while keeping a polished, contemporary character.
The figures follow the same rounded logic as the letters, with smooth curves and simple construction that keeps them visually consistent in running text. Uppercase forms appear straightforward and stable, while the lowercase keeps a distinctly rounded, contemporary feel that supports readability in paragraphs.