Sans Normal Labog 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Aspira' by Durotype, 'Modica' by Monotype, 'Loew' and 'Loew Next' by The Northern Block, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, punchy, impact, motion, modern branding, display strength, geometric, rounded, slanted, compact counters, tight spacing.
A heavy, forward-slanted sans with broadly geometric construction and rounded bowls. Strokes are robust and even, with softened corners and generous curves that keep the texture smooth at large sizes. The letterforms are compact internally, with relatively tight counters and sturdy terminals that read as decisively cut rather than tapered. Overall spacing appears snug, producing a dense, high-impact rhythm in both uppercase and lowercase.
Best suited to display contexts where impact and speed are desired—headlines, poster typography, campaign graphics, and bold brand marks. It can also work for short UI labels or packaging callouts when a dense, attention-grabbing texture is useful, though the tight interior space suggests avoiding long passages at smaller sizes.
The tone is energetic and assertive, with a clear sense of motion from the consistent slant and broad, muscular shapes. It feels contemporary and performance-oriented, projecting confidence and urgency without becoming overly sharp or aggressive.
The design appears intended to deliver a modern, high-energy display voice: a robust italicized sans that emphasizes momentum, solidity, and immediate legibility at large sizes. Its geometric rounding and compact counters suggest a focus on contemporary branding and energetic editorial or promotional typography.
Capitals present as clean and stable, while the lowercase maintains a bold, compact silhouette that keeps word shapes chunky and graphic. Numerals match the same rounded, weighty logic for a cohesive headline set.