Sans Superellipse Amby 7 is a regular weight, normal width, low contrast, reverse italic, normal x-height font.
Keywords: branding, editorial, packaging, ui, posters, modern, friendly, clean, casual, approachable, approachability, distinctiveness, readability, motion, rounded, humanist, quirky, lively, soft terminals.
A rounded sans with a pronounced reverse-italic slant and gently tapered, slightly irregular stroke endings. Curves lean toward superelliptical geometry—round forms feel softly squared rather than purely circular—while straight stems stay crisp and evenly weighted. Counters are open and generous, with simple, utilitarian construction in letters like E, F, and T, contrasted by more characterful shapes such as the hooked descenders and the asymmetrical bowls. The rhythm is steady and readable, with compact joins and smooth curves that keep the texture even across lines of text.
Well suited to brand identities that want to feel contemporary and personable, as well as editorial layouts where a slanted sans can add motion without sacrificing clarity. The rounded construction and open counters also make it a strong option for packaging, UI headings, and display settings where friendly legibility is important.
The overall tone is modern and approachable, balancing a clean, functional core with a subtle, playful quirk from the reverse slant and rounded shapes. It feels informal without being childish, lending an upbeat, friendly voice to headlines and short copy.
Likely designed to combine the neutrality of a simple sans with a distinctive reverse-italic stance and softened, superelliptical curves, creating a recognizable voice that remains easy to read. The intent appears to be a versatile workhorse with an added sense of motion and warmth for modern communication.
Figures are simple and sturdy, matching the rounded, low-drama letterforms; the ‘1’ is a plain stem, while curved numerals keep the same soft-cornered feel. The lowercase shows clear differentiation and a slightly handwritten liveliness, which helps maintain warmth in longer passages.