Sans Normal Tivy 7 is a very bold, very wide, high contrast, italic, normal x-height font visually similar to 'Rotulo' by Huy!Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sports logos, packaging, sporty, dynamic, assertive, retro, headline-ready, impact, speed, promotion, emphasis, display, oblique, expanded, slanted, compact counters, sharp terminals.
A heavy, oblique sans with expanded proportions and a forward-leaning stance. Letterforms are built from smooth, rounded bowls and broad curves, paired with crisply sheared terminals and wedge-like joins that create a fast, aerodynamic rhythm. The stroke treatment shows pronounced thick–thin behavior, especially in diagonals and curved transitions, giving the shapes a sculpted, high-impact look. Counters run relatively tight in round letters and the overall spacing reads sturdy and compact despite the wide set, helping the forms hold together in dense lines of text.
Best suited to headlines, posters, and brand marks that benefit from a forward-leaning sense of motion. It also fits sports, automotive, and event promotion graphics, as well as packaging and signage where bold, slanted letterforms improve impact and directional emphasis. Short phrases, titles, and large numerals are particularly effective.
The font projects speed and confidence, with a distinctly energetic, sporty tone. Its slant and chiseled terminals evoke motorsport and athletic branding, while the round construction keeps it approachable rather than technical. Overall it feels bold, promotional, and built to grab attention at a glance.
The design appears intended to deliver maximum visual momentum and punch in display settings. Its wide footprint, oblique construction, and sculpted thick–thin transitions suggest a focus on energetic branding and attention-grabbing titling rather than neutral text work.
Round characters (like O, Q, and 8) appear especially weighty, with strong interior tension from smaller counters. The numerals share the same aerodynamic slant and thick silhouettes, reading best when given room to breathe at larger sizes. In longer samples the heavy weight and tight counters can create dense texture, favoring display use over extended reading.