Sans Normal Tivy 5 is a very bold, very wide, high contrast, italic, normal x-height font visually similar to 'Rotulo' by Huy!Fonts (names referenced only for comparison).
Keywords: sports branding, posters, headlines, advertising, packaging, sporty, assertive, energetic, modern, impact, motion, attention, branding, oblique, angular, slanted, punchy, compact counters.
A heavy, right-slanted sans with broad proportions and a strong forward-leaning rhythm. Strokes are thick and clean with crisp joins and squared-off terminals, while bowls and curves stay smooth and simplified. Counters are relatively tight, and the overall silhouette favors sturdy, blocky shapes over delicate details, keeping letterforms clear at display sizes. The lowercase is compact with a straightforward, single-storey feel in several forms, and the numerals follow the same robust, slanted construction for a consistent texture.
Best suited for large-scale applications such as sports branding, event posters, promotional headlines, and bold packaging statements where a strong slanted voice helps convey speed and intensity. It can work for short subheads or emphasis text, but the dense color and tight counters suggest avoiding long body copy at small sizes.
The overall tone is fast, forceful, and headline-driven, with a confident, sporty emphasis that reads like motion and impact. Its dense weight and oblique stance give it an urgent, promotional voice suited to attention-grabbing messages.
The design appears intended to deliver maximum impact with a forward-leaning, energetic stance and simplified sans forms that stay readable in big, bold settings. Its broad proportions and sturdy shapes support a contemporary, action-oriented identity.
The spacing and rhythm create a dark, continuous typographic color, especially in longer lines, with subtle variations in character widths that add a dynamic, uneven cadence. The design prioritizes bold silhouettes and legibility through simple geometry rather than fine detailing.