Script Pagut 7 is a bold, narrow, medium contrast, italic, normal x-height font.
Keywords: headlines, logo marks, packaging, posters, social graphics, friendly, retro, playful, inviting, handcrafted, approachability, nostalgia, expressive branding, handmade feel, rounded, bouncy, swashy, looping, compact.
A compact, right-leaning script with heavy, rounded strokes and smooth, brush-like modulation. Letterforms are built from continuous curves with frequent entry/exit strokes and soft terminals, giving the outlines a pillowy, inked look. The rhythm is lively and slightly bouncy, with tall ascenders, looped descenders, and occasional swashy capitals that add flair while keeping a consistent stroke color. Counters are relatively tight and joins are smooth, creating a cohesive handwritten flow at display sizes.
Best suited for short-to-medium display copy where its thick strokes and looping details can breathe—such as brand wordmarks, café or boutique signage, product packaging, poster headlines, and social media graphics. It can also work for invitations or greeting-style applications when set with ample spacing and clear contrast against the background.
The overall tone feels upbeat and personable, with a nostalgic sign-painting sensibility. Its generous curves and looping forms read as warm and informal rather than formal or reserved, making text feel approachable and expressive.
The design appears intended to deliver a confident, high-impact handwritten look that remains smooth and legible, combining bold stroke presence with decorative loops for personality. It prioritizes charm and expressiveness over neutrality, aiming for a distinctive, crafted script voice in display settings.
Capitals carry the most ornamentation, with prominent loops and curl-like details, while the lowercase remains more streamlined for continuous reading. Numerals are similarly rounded and weighty, matching the script’s soft-shouldered stroke endings and maintaining strong visual consistency across the set.