Serif Normal Apgo 2 is a very bold, normal width, very high contrast, italic, normal x-height font.
Keywords: headlines, magazine, posters, branding, packaging, dramatic, editorial, classic, fashion, assertive, impact, elegance, editorial voice, brand emphasis, display contrast, bracketed serifs, calligraphic, wedge terminals, ball terminals, swashy.
A forceful italic serif with sharp, wedge-like serifs and pronounced thick–thin modulation. The letterforms lean decisively with a calligraphic rhythm, showing tapered joins and crisp pointed terminals in places, balanced by occasional ball terminals (notably in the lowercase). Uppercase forms read as compact and sculpted, while the lowercase has a lively, slightly swashy flow, especially in the diagonals and curved strokes. Numerals follow the same energetic slant and contrast, with distinctive, chiseled shapes that feel designed for display rather than neutrality.
Best suited to headlines, subheads, pull quotes, and brand marks where a bold italic voice is desirable. It can work well for magazine and fashion applications, posters, packaging, and short marketing copy, particularly when set with generous tracking and line spacing to preserve clarity.
The overall tone is dramatic and upscale, evoking fashion mastheads, classic editorial typography, and confident branding. Its sharp contrasts and energetic italic movement give it a sense of speed and theatricality, while the serif detailing keeps it rooted in traditional print sensibilities.
The font appears designed to deliver an expressive, high-impact serif italic for display settings, combining traditional serif structure with a more calligraphic, stylized finish. Its goal seems to be instant presence and a refined, editorial character rather than quiet body-text neutrality.
In longer sample lines the dense weight and high contrast create strong texture and emphasis, with the italic angle contributing continuous forward motion. The design’s crisp terminals and varied stroke endings add personality, making it most effective when allowed some space and size to show its detailing.