Slab Contrasted Imdi 10 is a bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, magazine covers, editorial, assertive, retro, sporty, american, impact, emphasis, heritage, display, bracketed, robust, angular, lively, compact serifs.
This is a robust italic slab serif with sturdy, squared serifs and clearly bracketed joins that keep the forms fluid rather than rigid. Strokes are weighty with noticeable contrast between thick main strokes and thinner connections, especially in curved letters and diagonals. The italic slant is pronounced and consistent, giving the text a forward rhythm, while counters stay relatively open for a heavy style. Terminals and serif feet read crisp and slightly angled, and the overall texture is dark, even, and tightly knit in paragraph settings.
It performs best in headlines, subheads, and short editorial statements where the italic emphasis and slab weight can carry the layout. The sturdy shapes also suit branding, packaging, and poster typography that needs a vintage or sporty punch. It can work for short text blocks when a dense, energetic texture is desired.
The font conveys an energetic, confident tone with a distinctly editorial and vintage-leaning presence. Its strong slabs and emphatic italic movement suggest urgency and impact, reading as both classic and sporty. The overall impression is bold in voice and attention-grabbing without becoming decorative.
The design appears intended to combine the authority of a slab serif with the momentum of a strong italic, producing high-impact typography that still feels traditionally grounded. It prioritizes visual punch, sturdy structure, and a consistent forward rhythm for display-led communication.
Uppercase forms feel sturdy and sign-like, while the lowercase maintains legibility through clear bowls and defined shoulders. The numerals match the overall mass and slanted stance, with solid, straightforward silhouettes suited to display use. In text, the strong slant and dark color create a headline-first personality rather than a quiet reading texture.