Sans Normal Momip 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Newhouse DT' by DTP Types and 'FS Koopman' by Fontsmith (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, bold, playful, friendly, retro, chunky, attention grabbing, approachability, display impact, retro tone, graphic clarity, rounded, soft corners, heavy terminals, bulky, impactful.
A heavy, rounded sans with broad proportions and a compact internal spacing that produces dense, high-impact word shapes. Curves are full and circular with soft joins, while straighter strokes end in blunt, squared-off terminals, creating a clean but chunky silhouette. Counters are relatively tight in letters like a, e, o, and p, and the overall rhythm is sturdy and emphatic, favoring mass and legibility at larger sizes over airy refinement.
Best suited to display roles such as posters, headlines, event graphics, packaging, and bold branding where strong presence is the priority. It also works well for short calls-to-action, labels, and signage, especially when high contrast against the background and quick recognition are needed.
The tone is loud, friendly, and slightly retro, with a playful heft that feels suited to attention-grabbing statements. Its rounded forms soften the weight, keeping the voice approachable rather than aggressive, while the overall darkness communicates confidence and immediacy.
The design appears intended to deliver maximum impact with a warm, rounded personality, balancing geometric simplicity with substantial weight. It prioritizes bold clarity and a distinctive, chunky texture for prominent typographic moments.
Uppercase shapes read as solid blocks with simplified geometry, and the numerals share the same inflated, poster-like construction, maintaining a consistent visual color across mixed text. The font’s compact apertures and thick joins can close up at small sizes, so it tends to shine when given room to breathe in display settings.