Sans Normal Obnuw 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Arpona Sans' by Floodfonts, 'Croma Sans' and 'Foro Sans' by Hoftype, and 'Inicia' and 'Jasan' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, playful, friendly, punchy, retro, quirky, high impact, approachable, brandable, youthful, soft corners, rounded, chunky, bouncy, compact spacing.
A heavy, rounded sans with broad proportions and compact internal counters that create a dense, blocky color on the page. Strokes are uniform and full-bodied, with subtly flattened curves and softly cut terminals that keep the shapes approachable rather than rigid. Uppercase forms are simple and geometric, while lowercase letters introduce more personality through bulbous bowls, a single-storey a, and a descender on g that reads as stacked, rounded forms. Numerals follow the same chunky construction, with broad curves and small apertures that hold up well at large sizes.
Best suited to headlines, posters, branding marks, and packaging where strong presence and quick recognition are needed. It also works well for signage and big, high-impact callouts, especially when a friendly, playful tone is desired.
The overall tone is upbeat and informal, with a friendly, slightly retro display energy. Its generous weight and rounded geometry give it a confident, attention-getting voice that feels welcoming rather than aggressive.
The design appears intended to deliver maximum impact with rounded, approachable forms and a few quirky identifiers for memorability. It prioritizes bold, display-oriented clarity and personality in short text settings.
Distinctive details include diamond-shaped i/j dots and a Q with a short, angled tail, adding a touch of novelty. The wide set and tight counters make long passages feel very bold and compact, emphasizing headlines and short statements over extended reading.