Sans Normal Osnuv 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Araboto' by FarahatDesign and 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, modern, friendly, compact, pragmatic, impact, clarity, modernity, utility, geometric, blocky, crisp, high impact, clean.
A heavy, geometric sans with broad, sturdy strokes and clean, unbracketed terminals. Curves are built from near-circular bowls with smooth joins, while diagonals (as in A, K, V, W, X, Y) feel straight and firm, producing a stable, poster-like rhythm. Counters are relatively tight for the weight, giving letters a compact, dense texture in text. Lowercase forms follow a straightforward construction with a single-storey a and g, a short-shouldered r, and rounded, weighty bowls; numerals are similarly solid and simplified for clarity.
Best suited to headlines, large-scale typography, and brand applications where a strong, modern voice is needed. It should perform well in posters, packaging, wayfinding, and UI moments that call for emphatic labels or calls to action, rather than extended body text.
The overall tone is confident and direct, with a contemporary, no-nonsense presence. Its rounded geometry keeps it approachable, but the mass and tight counters push it toward bold, attention-grabbing communication.
The design appears intended to deliver maximum impact with minimal stylistic distraction, using geometric construction and substantial stroke weight to create bold, dependable letterforms. It prioritizes quick recognition and a consistent typographic color for display-driven settings.
Spacing and silhouettes read evenly at large sizes, with strong, memorable shapes that prioritize uniform color over delicate detail. The design’s simplicity and consistent stroke behavior help maintain legibility in short bursts, while long passages appear intentionally dense and emphatic.