Sans Normal Oslem 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Plymouth Serial' by SoftMaker and 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, direct, punchy, impact, clarity, approachability, simplicity, display strength, rounded, blocky, compact, solid, high-ink.
A heavy, rounded sans with compact proportions and generous curves in bowls and counters. Strokes are uniform and substantial, producing a dense, high-ink texture with little internal delicacy. Terminals are clean and largely squared-off, while many curves are smoothed and slightly geometric, giving letters a sturdy, simplified silhouette. Counters tend to be on the smaller side at this weight, and the overall rhythm reads tight and emphatic, especially in mixed-case and numerals.
Best suited for headlines, short statements, logos, and display typography where impact and clarity at large sizes are priorities. It can also work for bold UI labels, signage, and packaging where a friendly but forceful presence helps information stand out.
The tone is bold and approachable, projecting confidence and immediacy without feeling sharp or formal. Its rounded geometry adds friendliness to an otherwise strong, assertive voice, making it feel contemporary and attention-grabbing.
The design appears intended to deliver maximum legibility and visual punch through simplified, rounded shapes and a dense stroke economy. Its consistent geometry and compact spacing aim for a strong, contemporary display voice that reproduces reliably across sizes and media.
The lowercase shows straightforward, single-storey forms (notably a and g), reinforcing a simplified, modern feel. Numerals are broad and weighty, matching the letters for consistent color in headlines and large UI labels.