Sans Normal Udbig 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Carisma' by CastleType and 'Nirand' by Jipatype (names referenced only for comparison).
Keywords: headlines, ui labels, signage, posters, brand marks, modern, confident, clean, utilitarian, friendly, clarity, impact, modernity, versatility, legibility, geometric, even, solid, open, crisp.
A sturdy geometric sans with smooth, rounded curves and largely circular counters paired with straight, vertical terminals. Strokes are consistently heavy with only modest contrast, producing a compact, authoritative texture in lines of text. Uppercase forms are broad and stable, while the lowercase stays straightforward and highly legible, with simple constructions and open apertures. Numerals match the overall weight and simplicity, reading clearly at display sizes and in dense settings.
This font works well for headlines, titles, and short blocks of copy where a strong, clean voice is needed. It’s also a good fit for interface labels and wayfinding-style signage thanks to its simple forms and clear numerals. For branding, it suits contemporary identities that want a direct, structured, geometric feel.
The tone is modern and no-nonsense, projecting clarity and confidence without feeling sharp or cold. Its rounded geometry adds a mild friendliness, making it suitable for straightforward communication that still wants an approachable edge.
The design appears intended to deliver a clear, modern sans with geometric foundations and strong presence, prioritizing legibility and consistency over decorative detail. Its heavy, even construction suggests use in attention-grabbing typography where clarity and impact are both important.
Spacing appears generous enough to keep heavy strokes from clogging in longer lines, and the overall rhythm is even and consistent. The design leans on simple geometry rather than calligraphic modulation, which keeps shapes predictable and steady across the set.