Sans Normal Opgur 1 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, bold, impact, clarity, modernity, legibility, brand presence, geometric, rounded, sturdy, crisp, high-impact.
A sturdy sans with broad proportions and clear, geometric construction. Strokes are thick and fairly even, with rounded curves and firm, flat terminals that keep forms crisp at large sizes. Counters are generously open for the weight, and round letters like O/C/G read as smooth, near-circular shapes. The lowercase has a straightforward, contemporary skeleton with a two-storey a, compact joins, and simple, utilitarian numerals that match the heavy color and wide set.
This style performs best in display contexts where strong color and broad proportions help text hold attention—such as headlines, posters, branding wordmarks, packaging, and clear signage. It can work for short blocks of emphasis text, though the heavy weight and wide set are most effective when used sparingly or at larger sizes.
The overall tone is modern and assertive, with a friendly approachability coming from the rounded bowls and open counters. It feels confident and straightforward rather than delicate or quirky, projecting a clean, contemporary voice suited to attention-grabbing typography.
The design appears intended to deliver a bold, contemporary sans voice with geometric clarity and high visual presence. Its open counters and uncomplicated forms suggest an emphasis on quick recognition and clean reproduction across prominent, attention-driven applications.
The font’s wide stance and strong verticals create a dense, stable texture in paragraphs and headlines. Diagonals (V/W/X/Y) are sharply cut and contribute a punchy rhythm, while circular forms soften the otherwise solid, blocky color.