Serif Other Atbu 2 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, kids, branding, playful, retro, friendly, whimsical, cartoonish, expressiveness, nostalgia, approachability, impact, fun, rounded, soft terminals, puffy, bouncy, bulbous.
A heavy, rounded display serif with inflated contours and soft, teardrop-like terminals. Strokes stay broadly uniform with gentle tapering at ends, creating a cushioned, hand-molded feel rather than crisp, linear outlines. The serifs are small and integrated into the bowls and feet, reading more as rounded flares than sharp brackets. Counters are compact and often asymmetrical, and the overall rhythm is bouncy with subtly uneven curves and widths across letters. Numerals match the letterforms with the same blobby weight and soft, sculpted joins.
Best suited to display settings such as headlines, posters, stickers, and short taglines where its bold, rounded silhouette can carry the message. It also fits playful branding and packaging—especially for confectionery, toys, events, or retro-inspired products—where a friendly, cartoon-leaning serif is desirable.
The font conveys a cheerful, nostalgic tone with a distinctly whimsical personality. Its puffy forms and rounded serifs feel approachable and humorous, leaning toward classic cartoon titling and mid-century display charm. The strong silhouette reads confidently while staying warm and non-threatening.
The likely intention is a characterful display serif that merges classic serif cues with soft, exaggerated geometry for maximum charm and impact. It prioritizes distinctive silhouettes and a buoyant rhythm over neutrality, aiming to feel fun, approachable, and memorable at large sizes.
The design favors large shapes and generous curves over fine detail, so it performs best when allowed room to breathe. The lowercase maintains a simple, sturdy structure with single-storey forms and rounded joins, reinforcing an informal, friendly texture in text lines.