Sans Normal Simog 13 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: ui labels, body text, packaging, posters, education, friendly, casual, approachable, playful, clean, approachability, simplicity, readability, modern neutrality, softening, rounded, monoline, soft terminals, open counters, loose spacing.
A rounded, monoline sans with softly curved joints and terminals that read as gently finished rather than sharply cut. Bowls and counters are open and airy, with simple geometric construction and modest stroke modulation that stays visually even across curves and straights. Proportions feel compact and slightly condensed, while spacing remains relaxed, giving the letters room to breathe. The lowercase forms are straightforward and legible, with single-storey shapes where expected and a generally smooth, consistent rhythm across the alphabet and numerals.
This font suits interface labels, short-form editorial text, and general-purpose display where a friendly, unobtrusive sans is preferred. It works well for packaging, posters, and educational or youth-facing materials where clarity and approachability matter, and it remains readable in multi-line settings as shown in the sample text.
The overall tone is friendly and informal, leaning toward a warm, humanized simplicity rather than strict neutrality. Its softened shapes and relaxed rhythm give it an approachable, everyday voice that can feel lightly playful without becoming novelty.
The design appears intended as a versatile, approachable sans that prioritizes clarity and a gentle, modern feel. Its rounded construction and consistent monoline strokes suggest a goal of broad usability with a warm, informal personality.
Capitals show a clean, simplified build with rounded corners and balanced vertical emphasis. Numerals follow the same monoline logic, staying clear and easy to distinguish at text sizes, with rounded curves that match the alphabet’s softness.