Sans Normal Orbis 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Allrounder Grotesk Condensed' by Identity Letters, 'Neue Rational Narrow' by René Bieder, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, straightforward, impact, clarity, modernity, approachability, rounded, geometric, heavy, compact, clean.
A heavy, geometric sans with rounded bowls, broad curves, and largely uniform stroke thickness. The shapes lean toward circular construction, with smooth joins and minimal modulation, creating a solid, even color in text. Terminals are mostly blunt and clean, while counters stay open enough to remain readable at display sizes. Overall proportions feel sturdy and contemporary, with a slightly compact rhythm and emphatic verticals.
Best suited to headlines, large-scale typography, and branded messaging where strong presence and quick readability matter. It can work well for posters, signage, packaging, and bold UI callouts, particularly where a friendly geometric tone is desired. For long passages, its dense weight suggests using it selectively for emphasis rather than extended body copy.
The font projects a direct, high-impact tone that feels modern and approachable rather than formal. Its rounded geometry and dense weight give it a confident, energetic presence suited to attention-grabbing messaging. The overall impression is friendly and pragmatic, with a clear, no-nonsense voice.
The design appears intended to deliver a modern geometric sans voice with maximum impact and clarity at larger sizes. Its consistent stroke weight and rounded construction prioritize visual solidity and approachable contemporary character, making it effective for branding and display-centric layouts.
In the samples, the boldness produces strong word shapes and clear emphasis, especially in short phrases. Rounded letters (like O/C/G) read particularly smooth and consistent, while angled forms (such as A/V/W) keep crisp, stable silhouettes. Numerals are similarly robust and designed to match the letterforms in weight and simplicity.